Dental Advertising:
The Multichannel System That Fills Your Diary
There is no single perfect advertising platform for every dental clinic. The right strategy depends on the treatment, the city and the type of patient you are looking for. We design and manage advertising across all relevant channels to maximise your return on investment.
+80
Clinics
x4
Average ROI
-40%
CPL
Why dental advertising usually fails
Most clinics that come to Updent have spent budget on advertising without seeing clear results. The problem is almost always the same.
Scattered budget
Investing in every channel at once without a clear strategy produces mediocre results everywhere. The budget fragments below the optimisation threshold each algorithm needs.
Same message across all channels
A patient on Google has active purchase intent; one on Instagram does not. The same ad does not work in both. Without channel-adapted creatives, performance suffers.
No real ROI measurement
Knowing how many clicks an ad generated is not the same as knowing how many appointments it generated. Without real traceability, budget is optimised blindly towards vanity metrics.
The three dental advertising channels
Each channel has a different function. The key is coordinating them with the same strategy and the same business objective.
Google Ads
Búsquedas con intención activa: "implantes dentales precio", "dentista urgencias", "ortodoncia invisible Madrid". Mayor intención de compra, resultados inmediatos, CPL completamente medible.
- Mayor intención de compra
- Resultados en 7–14 días
- CPL medible por tratamiento
Meta Ads
Segmentación por edad, zona e intereses. Ideal para tratamientos de mayor ticket con ciclo de decisión más largo: ortodoncia invisible, estética dental, carillas. Facebook + Instagram.
- Segmentación por perfil
- Ideal para alta estética
- Ciclos de decisión largos
TikTok Ads
Formato de vídeo corto, ideal para clínicas que quieren posicionarse entre menores de 35 años. Mayor alcance a menor coste por impresión. La plataforma con menos competencia en dental.
- CPM hasta 4x menor
- Audiencia 18–35 años
- Baja competencia en dental
What multichannel management includes
Everything needed for advertising to generate real appointments, not just clicks.
Estrategia multicanal
Selección de canales óptimos según tratamiento objetivo, ciudad y presupuesto disponible. No todos los canales son adecuados para todos los tratamientos.
Creatividades para cada canal
Textos, imágenes y vídeos adaptados al formato y audiencia de cada plataforma. Lo que funciona en Google no funciona en TikTok.
Setup de campañas
Estructura, segmentación, presupuesto y configuración de conversiones en todos los canales. Base técnica sólida desde el primer día.
Seguimiento de conversiones real
Rastreo de llamadas, formularios y WhatsApp para saber exactamente qué anuncio genera citas. Sin trazabilidad no hay optimización real.
Optimización mensual
Ajuste de pujas, creatividades, segmentación y distribución de presupuesto entre canales. El algoritmo no se optimiza solo.
Informe de ROI
Coste por lead por canal y tratamiento, comparativa entre canales y recomendación de redistribución de presupuesto para el mes siguiente.
From zero to active campaigns in 3 weeks
Diagnóstico de canales
Semana 1Analizamos tu mix actual, los tratamientos prioritarios y el presupuesto disponible para definir la combinación de canales óptima.
Setup multicanal
Semana 1–2Creamos las cuentas publicitarias, instalamos el tracking de conversiones, producimos las creatividades y configuramos todas las campañas.
Activación y primeros datos
Semana 2–3Lanzamos las campañas y monitorizamos a diario durante las primeras dos semanas para acelerar la fase de aprendizaje del algoritmo.
Optimización y escalado
MensualAnalizamos los datos, ajustamos presupuesto entre canales según rendimiento y escalamos lo que funciona. Informe de ROI cada mes.
What the clinics we manage say
“We had Google Ads with one agency and Meta Ads with another. Each optimised their channel without coordination. Since Updent manages all three channels together, the total CPL dropped 38% because they know where to put the budget by treatment.”
“What mattered most to me was knowing which ad generated appointments, not just clicks. With the call and WhatsApp tracking they installed, for the first time I have real ROI data by channel. On Meta we had a CPL of £180 now at £65.”
“The simplicity of managing a single provider for Google, Meta and TikTok is huge. One monthly meeting, one report, one invoice. And the results are better because the team sees the full picture, not just their channel.”
Frequently asked questions about dental advertising
We answer the most common questions before starting a multichannel advertising strategy for your clinic.
Talk to a specialistWant to go deeper into each channel? Ver más →
The recommended minimum for a real multichannel strategy (Google + Meta) is £800–£1,000/month in ad spend, plus Updent management. With less budget it is better to focus on a single channel (usually Google Ads) to reach the minimum volume the algorithm needs to optimise. From £1,500/month in spend, it makes sense to activate TikTok as a third channel.
Request your
multichannel proposal sin compromiso
We analyse your current situation, the treatments you want to promote and the budget available. We send you a channel and strategy proposal in less than 48 hours.
- Analysis of optimal channels for your clinic
- Estimated CPL and monthly leads
- Creative strategy by channel
- No mandatory commitment