SEO & GEO for Dental Practices: Google & ChatGPT
Ranking on Google is no longer enough. Your patients also ask ChatGPT and Gemini who the best dentist in their city is. We position your practice in both places.
Patients no longer just search on Google.
From 2025, they also ask AI.
87% of patients search for their dental practice online before calling, and a growing share of those searches happen in AI environments.
The problems you already know about
Your website does not appear on Google when someone searches for a dentist in your city. You are on page 2 or 3 and nobody goes past the first page.
Your Google Maps listing has little information, few reviews or inconsistent data. You lose local visibility to competitors with better-optimised listings.
Your website loads slowly, is not mobile-optimised or does not have pages for each treatment. Google penalises it and patients leave.
The problem you probably did not know you had
When someone asks ChatGPT who the best dentist for implants is in their city, the AI gives a direct answer with a practice name. If your practice is not optimised for AI, you will never be that answer.
Gemini, Perplexity and Google's AI-powered search are replacing the ten blue links with a direct answer. Practices not appearing in those answers are missing a new source of patients.
AI does not cite just any practice. It cites those with clear content, consistent structured data, solid reviews and verifiable authority. Those signals need to be built.
On Google you compete with 10 results. On ChatGPT you compete with 3. If you are not among those three options, that patient will not find you.
Dental GEO: optimisation so the AI recommends you
SEO has long been the way to appear on Google. GEO is its evolution: optimisation so that ChatGPT, Gemini and AI assistants recommend your practice when someone asks them directly.
Appear on Google
When someone types "dentist in London" into Google, your practice appears among the top results and on the map.
Appear in AI
When someone asks ChatGPT "recommend me a trustworthy dental practice in London for implants", the AI selects only a few options.
SEO and GEO are not alternative strategies, they are complementary. GEO needs the foundation that SEO provides. That is why at Updent we work on both from day one.
Everything included in your dental positioning strategy
This is not a generalist agency SEO. It is a strategy built specifically for dental practices, with sector expertise and knowledge of the keywords your patients actually search for.
Full initial SEO audit
We analyse more than 200 factors of your current website: speed, structure, keywords, content, backlinks and local presence. You receive a diagnostic report before we start.
Technical and content optimisation
URL structure, metadata, heading hierarchy, page speed, DentistOffice schema markup, individual pages per treatment and content optimised to rank.
Visibility on Google Maps and local searches
Google Business Profile optimisation, NAP consistency in directories, review strategy and geo-targeted pages by neighbourhood for searches like "dentist near me".
External authority building
Acquiring links from health sector media, medical directories and professional associations to increase your practice's domain authority on Google.
Content AI can understand and cite
We create and optimise content with clear semantic structure, verifiable data and the format that AI models — ChatGPT, Gemini, Perplexity — can process and cite.
Advanced schema markup for AI
We implement DentistOffice, MedicalOrganization, FAQPage, Review and LocalBusiness with precise, consistent data so AI correctly interprets your practice.
Measurable digital reputation
Review strategy on Google, medical platforms and health directories. Management of external mentions and E-E-A-T signals (Experience, Expertise, Authority, Trust).
ChatGPT & Gemini visibility measurement
We monitor monthly whether your practice appears mentioned and recommended in the main AI engines and adjust strategy based on results.
How we work on your dental positioning
month by month
SEO is not a project with a delivery date, it is a continuous investment. Here we explain exactly what happens at each phase so you always know where your practice stands.
Initial audit
Week 1–2Full analysis of your website and local competition, GSC and GA4 review, identification of keywords with real volume and first AI visibility audit. Client receives diagnostic report.
Technical implementation
Month 1Fixing technical errors, implementing schemas, speed optimisation, creation or improvement of treatment pages and Google Business Profile optimisation.
Content & GEO
Month 1–2Creation of optimised content, implementation of GEO strategy with AI-structured content, launch of review strategy and first link building actions.
First results
Month 2–3First position improvements in GSC, first ChatGPT and Gemini visibility monitoring, strategy adjustment and first full results report.
Continuous optimisation
Month 3+Monthly position tracking, organic traffic analysis, adjustments for algorithm changes, keyword expansion and monthly AI visibility monitoring.
Clínicas dentales que ya aparecen
en Google y en la IA con Updent
“Before working with Updent we were on page 3 of Google. Within 6 months we reached the top 3 for implants in London. What surprised me most was discovering we could also appear in ChatGPT — something I did not even know was possible.”
“We have been using their SEO and GEO dental strategy for 18 months. Organic traffic has grown 280% and we receive between 8 and 12 new patient enquiries per month directly from Google. Without paying for ads.”
“The difference between Updent and other agencies is that they know how Google works in the health sector. They never promised results in two weeks, explained the whole process and delivered on every phase.”
Everything you need to know about dental SEO and GEO
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The first results in Google Search Console are usually visible between months 2 and 3. Real traffic improvements and new patients are typically noticeable from months 4 to 6. Unlike advertising, SEO generates visibility continuously and without cost-per-click once achieved.
Discover where your practice stands
on Google and in AI
Tell us about your practice and city and we will carry out a no-obligation review of your visibility on Google and in ChatGPT. We will tell you exactly where you stand and what should be improved.
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