Google Ads for Dentists: Qualified Patients from Day One
When someone types dental implants price o orthodontist near me
Most Google Ads campaigns for dentists waste budget
Google Ads is the most powerful tool to attract patients with active intent. The problem is that without specific knowledge of the dental sector, 60% of the budget is spent on clicks from people who are not your ideal patient.
No dental negative keywords
The ad shows for "dentistry degree", "dental clinic jobs", "toothpaste brand" or "cheap dental clinic". Worthless clicks that burn budget.
No segmentation by treatment
The same ad for implants (high ticket, slow decision) and cleaning (low ticket, immediate decision). These are completely different strategies.
No ad extensions
Without call, location or price extensions, visibility drops and cost-per-click rises. Extensions are free and multiply CTR.
No conversion tracking
Without tracking real calls and forms, it's impossible to know which ad generates patients and which only generates empty clicks. Budget is optimised blindly.
How much does it cost to acquire a dental patient with Google Ads?
The cost per lead varies by treatment. Acquiring an emergency patient is not the same as an implant patient. These are the CPL ranges we manage in our campaigns for dental clinics.
| Treatment | Est. CPL | Avg. ticket | Decision | Channel |
|---|---|---|---|---|
| Dental implants | €40–120 | €1,200–3,000 | Weeks | Search |
| Invisible orthodontics | €25–70 | €2,500–4,500 | Days–weeks | Search + Display |
| Teeth whitening | €8–25 | €250–600 | Immediate | Local search |
| Smile design | €35–90 | €1,500–5,000 | Weeks | Search + PMAX |
| Dental emergencies | €5–15 | €80–400 | Immediate | Local search |
| Check-up & cleaning | €6–18 | €60–120 | Immediate | Local search |
Indicative data based on real campaigns. CPL varies by city, competition and landing page quality.
Everything included in Google Ads management for your dental clinic
Campaign structure by treatment
Each treatment has its own campaign, ad groups and specific keywords. We never mix implants with cleanings because the patient, message and bidding strategy are different.
+200 dental negative keywords
Curated list of terms that are not potential patients: training, jobs, products, prices without purchase intent. Updated monthly with real search terms from your account.
Optimised copy and extensions
Ads written specifically for the dental sector with call, location, price and sitelink extensions configured to maximise visibility and CTR.
Real call and form tracking
We set up conversion tracking to measure direct calls from the ad, calls from the website and completed forms. This way we know exactly what generates patients.
Active management and monthly adjustments
Weekly review of search terms, bid adjustments by time and location, A/B testing of ads and quality score optimisation to reduce CPC.
Monthly results report
Cost per lead by treatment, number of calls and forms, month-on-month comparison, competitor analysis and recommendations for the following month.
From audit to first live campaign
in less than one week
Account audit
Day 1If you already have an account, we audit everything: structure, keywords, negatives, tracking, extensions. We identify issues and improvement potential before touching anything.
Strategy and setup
Days 2–5Campaign structure by treatment, dental-specific keyword research, negative list, ad copy and extensions, conversion tracking setup.
Launch and first data
Week 1Campaign live. First impressions, clicks and conversions. Daily monitoring for the first 7 days to spot unexpected search terms and adjust bids.
Early optimisation
Weeks 2–4With real data: bid adjustments by time, device and location, ad refinement by CTR, keyword expansion or reduction based on performance.
Stabilised performance
Month 2+Optimised campaign with stable CPL. Monthly reports, expansion to new treatments if budget allows and seasonal adjustments.
Clinics already running
profitable campaigns with Updent
“I had been running Google Ads with another agency for two years and never really knew if it was working. With Updent, by the first month I could see exactly how many calls each ad was generating and for which treatment. Implant CPL dropped from €95 to €52 in three months.”
“What surprised me most was the negative keyword list. I had never thought my orthodontics ads were showing for "dental clinic jobs". Money wasted. Since they fixed it, the traffic coming in is much more qualified.”
“The difference with Updent is that they separate campaigns by treatment. Implants has one strategy, emergencies another. The results are completely different and the budget is used much more efficiently.”
Questions about Google Ads for dental clinics
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The minimum recommended budget depends on the treatment and city. For implants or high-ticket treatments in medium-sized cities, from €500–800/month in ad spend. In major cities, from €1,000/month for consistent results. We always set the budget based on your lead objectives and average ticket.
We audit your Google Ads account
with no commitment
If you already have an account, we tell you exactly what is failing and what can be improved. If you don't, we explain how to start with the minimum budget for your target treatment.
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