Online Reputation for Dental Clinics: More Reviews, More Patients, Better Image
84% of patients read online reviews before choosing a dental clinic. A clinic with 15 reviews and 4.2 stars loses patients to one with 90 reviews and 4.8 stars even if it's objectively better. We manage your digital reputation so reviews work in your favour.
Satisfied patients don't leave reviews on their own. Dissatisfied ones do.
Without an active request system, your Google profile accumulates biased reviews: the few that come in by themselves are almost always from patients with a complaint. The result: a score that doesn't reflect your clinic's reality and patients going to the competition.
Every tenth of a star on Google Business Profile has a direct, measurable impact on clinic revenue. It's not perception: it's economics.
A clinic with 3.8 stars is invisible to most potential patients, regardless of actual clinical quality.
Google uses the number and quality of reviews as a direct signal to rank your listing in the local pack. More and better reviews = more organic visibility.
How we manage your clinic's online reputation
A complete system: platforms, active review requests, physical review cards and professional management of all responses.
Managed platforms
The most important listing for local searches. Review management, responses and ongoing profile optimisation.
The highest-traffic medical directory in Spain. Complete profile, rating management and review responses.
Management of recommendations on the clinic's Facebook page and responses to all public comments.
Monitoring and responses on secondary directories with relevant visibility by city and specialty.
Review generation strategy
Request protocol right after treatment, when satisfaction is at its highest and the patient is still in the clinic or has just left.
Training the reception team with a natural script to ask for the review without it sounding forced. How you ask matters.
Physical cards with QR codes linking directly to the review profile. We remove friction: the patient scans and in two clicks has left the review.
We manage responses to all reviews, positive and negative. A well-written response to a negative review can be your best sales argument.
How to respond to a negative Google review without losing more patients
A badly handled response to a negative review can do more damage than the review itself. A well-handled response can become your best argument with undecided patients.
Respond fast, always within 48 hours
Response speed is a public signal of professionalism. A negative review left unanswered for several days suggests the clinic doesn't care about the problem.
Thank the feedback even if it hurts
Always start by thanking them for taking the time to leave their opinion. This defuses confrontation and demonstrates professional maturity to readers.
Don't defend yourself in public
Don't get into clinical details or counter-versions. Public arguments always hurt the clinic, even when you're right.
Offer to resolve it off the platform
Provide a direct phone number or email to discuss privately. This shows willingness to resolve and moves the conversation away from the public showcase.
Keep the response brief and professional
Two or three sentences are enough. Long responses give more visibility to the problem. The goal is not to win the argument: it's for the next patient who reads the review to see a professional team.
"Fui para una limpieza y me dolió muchísimo. La doctora no me explicó nada y tardé 2 horas esperando. No vuelvo."
"Estimado paciente, no tenemos constancia de ninguna cita suya en la fecha indicada. Nuestros tiempos de espera nunca superan los 20 minutos y nuestros profesionales siempre informan del procedimiento. Le rogamos que contacte con nosotros si tiene alguna duda real sobre su visita."
Defensive, discredits the patient publicly and gives more visibility to the problem.
"Muchas gracias por su comentario. Sentimos que su experiencia no haya sido la que esperaba. Si lo desea, puede llamarnos al 91 XXX XX XX o escribirnos a hola@clinica.es para que podamos hablar y entender qué ocurrió. Estamos a su disposición."
Brief, professional, non-defensive. Offers a private solution and shows empathy to other readers.
From audit to active system
in under two weeks
Proven process with over 80 dental clinics. First reviews arrive within the first 30 days.
Current reputation audit
Week 1We analyse the current state of your profiles on Google, Doctoralia and other platforms: number of reviews, average score, generation speed, unanswered reviews and comparison with competitors in your area.
Request system setup
Week 1–2We design and implement the review request system adapted to your clinic: physical QR review cards, reception request protocol and, if applicable, post-visit SMS or WhatsApp request system.
Team training
Week 2We train the reception team on the request protocol, the optimal moment to ask and how to respond to negative reviews. Includes response templates for the most common complaint types.
Monthly monitoring
MonthlyMonthly report with review evolution, average score and comparison. Response to all new reviews (positive and negative). Immediate alerts for high-visibility negative reviews.
Clinics already getting more patients
thanks to their reviews
“We started with 18 Google reviews and 4.1 stars. In 8 months we reached 87 reviews and 4.9 stars. The difference in new consultations has been huge. Patients tell us directly they chose us because of the reviews.”
“What surprised me most was the review card system. I thought it was a gimmick but the receptionist hands them out at the end of every visit and the reviews come in by themselves. Before we had no protocol to ask for them.”
“We had a wave of negative reviews from a competitor. Updent managed the removal requests and the response protocol. In three months we recovered our score and we have twice as many reviews as before the problem.”
Everything you need to know about online reputation for your clinic
If you have more questions, we're just a message away.
Request free audit →Want reviews to also improve your Google ranking? Reviews directly impact your clinic's local SEO Ver más →
Always respond within 48 hours. Start by thanking the feedback even if it's harsh. Don't get defensive or argue facts in public. Offer a solution off the platform (phone or email) and keep the response brief and professional. A good response to a negative review can build more trust with potential patients than ten unanswered positive reviews.
Free online reputation audit
for your clinic
We analyse the current state of your profiles, your average score, unanswered reviews and what your competition is doing. No commitment.
Request Free Audit→