Social Ads for Dental Clinics: Meta, TikTok & Pinterest
Your implant patients are on Instagram. Orthodontics patients are on TikTok. Aesthetics patients are on Pinterest. We design campaigns for each treatment, on each platform, with creatives that convert.
Most dental social campaigns don't convert. The reason is almost always the same.
A generalist agency doesn't know Meta's health advertising restrictions, doesn't know which creative works for implants vs orthodontics, and doesn't adapt strategy per platform. The result: burned budgets, blocked accounts and leads that never show up.
Generic creatives
Ads that don't connect with the patient for that specific treatment. A stock image and template text won't convert in dental.
Accounts blocked by Meta
Health advertising has specific restrictions. Generalist agencies don't know them and clients end up with suspended accounts.
Low-quality leads
Patients who don't show up because the ad doesn't filter correctly. The real cost per patient multiplies.
No per-platform strategy
TikTok works differently from Instagram. Using the same ad across all platforms burns budget with no result.
Each platform, a different strategy for your dental clinic
We don't launch the same ad across all channels. Each social network has its own audience, format and conversion logic. In dental, that difference is critical.
Meta Ads
73% de los pacientes investiga en redes antes de elegir clínica
- Captación de alto ticket (implantes, ortodoncia)
- Remarketing web y reactivación de pacientes inactivos
- Segmentación por edad y tratamiento específico
- Gestión de categorías especiales de salud de Meta
TikTok Ads
CPC hasta 3× más bajo que Meta — datos 2024 España
- Vídeos de transformación antes/después
- Audiencia 18–35 de alta respuesta
- Ortodoncia invisible y estética dental
- Formato reels y vídeo corto de alta conversión
Instagram Ads
La plataforma de referencia para estética dental de alta calidad
- Carillas, blanqueamiento y diseño de sonrisa
- Creatividades de producción visual premium
- Feed, Stories y Reels optimizados por objetivo
- Remarketing de pacientes que visitaron la web
Pinterest Ads
Mayor tasa de conversión para estética dental (datos internos Updent)
- Audiencia femenina 25–45 con alta intención de compra
- CPC bajo y poca competencia en dental en España
- Tratamientos de estética: carillas y blanqueamiento
- Campañas de shopping y catálogo de tratamientos
We don't run generic campaigns. Every treatment has its own strategy.
An implant patient decides differently from an orthodontics patient. Their age, fears, preferred channel and decision timeline are completely different.
Implantes y Prótesis
Paciente 45–65 años · Decisión larga · Alto ticket
- 3 fases: impacto → consideración → conversión
- Creatividades con datos y garantías, no solo imágenes
- Retargeting a visitantes de la página de implantes
- Formulario de solicitud de presupuesto como conversión
Ortodoncia Invisible
Paciente 20–40 años · Decisión media · TikTok e Instagram
- Formato antes/después en vídeo corto
- Lead magnet: valoración o escáner gratuito
- Audiencia joven: énfasis en discreción y resultado rápido
- Vídeo testimonial de paciente como mejor creativo
Estética Dental
Carillas · Blanqueamiento · Diseño de Sonrisa
- Creatividades de alta producción visual (no stock)
- Recomendado combinar con sesión foto/vídeo profesional
- Feed + Stories + Reels adaptados por formato
- Pinterest para audiencia de alta intención de compra
Reactivación de Pacientes
Pacientes inactivos de tu base de datos
- Listas de contactos anonimizadas subidas a Meta
- ROI 3–5× mayor que captación nueva
- Campaña de recordatorio con oferta o novedad
- Compatible con cualquier tipo de tratamiento
Meta has specific restrictions for health advertising. We know them and work within them.
Rejected ads, suspended accounts, permanent bans. The problem is almost always the same: the agency didn't know Meta's special health category policies. A blocked account can take weeks to recover — if it recovers at all.
We know Meta's special ad categories and when to declare them correctly.
We design creatives that comply with Meta's health policies from the first draft.
Internal review protocol before publishing any dental ad.
If an ad is rejected, we know how to reformulate it and submit the correct appeal.
If you've ever had an ad account suspended or dental ads rejected on Meta, it's because whoever managed them didn't know these restrictions. We've been running dental clinic campaigns on Meta since 2015 with zero account blocking incidents.
From briefing to live campaigns
in under 48 hours
Optimised process with over 80 dental clinics. From first contact to first lead in two days.
Briefing & strategy
Day 1Onboarding form, strategy meeting and campaign definition by platform and treatment. Budget planning and KPI setting.
Creatives
Day 1–2Design of graphics and copy adapted by platform and objective. Meta health policy compliance review before publishing.
Setup & launch
Day 2Ad account setup, tracking pixels, custom audiences and conversion objectives. Activation verified across all platforms.
Ongoing optimisation
Week 2+Daily monitoring for the first two weeks. Creative, audience and bid adjustments without waiting for the monthly report to accelerate the learning phase.
Monthly report
MonthlyFull report with: cost per lead, number of leads, per-platform cost, estimated lead quality and strategy recommendations for the next month.
Clinics already filling their diary
with Social Ads
“We've run Facebook implant campaigns for 8 months. Cost per lead dropped from €47 to €18 and quality is much higher because the ad already filters the patient. We get between 20 and 30 new requests per month.”
“TikTok for orthodontics was a bet we didn't think would work. In three months it's our channel with the lowest CPC and the youngest, most qualified leads. Updent managed everything with zero account blocking issues.”
“I tried two agencies before and had my Meta account blocked twice for poorly managed health ads. With Updent I've had a year with no incidents and the Instagram veneers campaigns are performing better than ever.”
Everything you need to know about social advertising for your clinic
If you have more questions, we're just a message away.
Request a campaign proposal →Want to complement with SEO? Dental SEO to complement your social strategy Ver más →
Tell us about your clinic and which
treatments you want to grow
We'll prepare a personalised campaign proposal within 48 hours. No commitment.
Request Free Audit→