Video marketing
for dental
clinics
85% of patients watch a video before choosing their dentist. We produce the video that turns website visits into booked appointments — from corporate to TikTok Ads.
higher CTR for video ads vs image ads
more conversions with patient testimonial video
lowest cost per acquisition for orthodontics
video is the highest-ROI asset in dental marketing
Why Video Marketing
Video is the highest-impact channel for dental clinics
In 2025, video is no longer optional for dental clinics that want to grow. It is the format that converts best in Google Ads, Meta Ads and TikTok — and the one that builds the most trust before the first appointment.
+73% CTR on ads
Video ads outperform image ads in click-through rate across every format (Meta Ads, Google Display, YouTube). The attention a video captures cannot be replicated with a static image.
Testimonials that convert
Real patient testimonial videos increase conversion by 20–40% on service pages. A patient sharing their implant experience is worth more than any advertising copy.
TikTok and orthodontics
TikTok has become the channel with the lowest cost per acquisition for orthodontics and veneers. Clinics that produce regular TikTok content are acquiring 18–35-year-old patients at a cost impossible to achieve on any other channel.
Video Types
What we produce for your clinic
Clinic corporate video
Presentation of the clinic, team and values. The first video every clinic should have: featured on the homepage, Google Business Profile and awareness campaigns. Ideal duration: 60–90 seconds.
Team introductions
Individual videos of each dentist introducing themselves, explaining their speciality and treatment philosophy. They build personal brand and generate trust before the first visit.
Treatment explainers
Educational videos explaining how an implant, aligner or veneer works. They reduce patient anxiety, answer frequently asked questions and improve YouTube SEO.
Patient testimonials
The most effective format for conversion. Real patients sharing their experience in their own words — before the appointment, during treatment and the final result. Landscape and vertical formats (Reels, TikTok).
Reels and TikTok Ads
Native vertical content for social media. Formats: clinic day-in-the-life, before/after transformations, dental hygiene tips, Q&A with the dentist. High frequency, low production cost, maximum reach.
Production Process
How we produce your video
Planning and scripting
- Objectives brief and distribution platform planning
- Script and structure for each video
- Shot list and locations (clinic, exterior, waiting room)
- Patient coordination for testimonials
- Team preparation: what to say, how to say it
Filming
- Professional camera kit (Sony FX3 or equivalent)
- Continuous LED lighting adapted to the clinical space
- Lapel microphone for interviews and testimonials
- Talent direction (medical team and patients)
- B-roll of facilities and procedures
Editing and delivery
- Professional editing with colour grading
- Subtitles in the market language (essential for social media)
- Adapted versions: landscape (16:9), square (1:1), vertical (9:16)
- Licensed music included
- Delivery in MP4 optimised for each platform
Frequently Asked Questions
Everything about dental video production
Average delivery is 5–7 business days from the shoot. For urgent campaigns, we offer an express 48-hour service with a supplement.
Dental Video Marketing
The video that turns visitors into patients
A single well-produced video can work for your clinic on web, social media and advertising for years. The most profitable investment in dental marketing in 2025.
Request video production