Branding for dental clinics
Patients decide whether to call your clinic within 3 seconds of seeing your website, business card or signage. A consistent, professional brand identity is the difference between looking like a local practice and being the go-to clinic in your area.
What's your starting point?
Are you building your clinic brand from scratch or refreshing an existing identity?
Creating a brand identity from the ground up for a new clinic is very different from updating the image of a practice with 10 years of history. In both cases the result is a coherent, professional identity — but the process differs.
Brand from scratch
For clinics that are opening or have been operating for less than 2 years without a professional identity. We start from positioning strategy and build the entire visual identity from there.
- Brand positioning definition
- Naming if the clinic has no name yet
- Complete visual identity from scratch
- Brand guidelines and deliverables
Rebrand
For clinics with an image that is more than 5 years old, that have changed their specialisation, or whose image no longer reflects the level of service they provide.
- Existing identity audit
- Preservation of current brand recognition
- Modernisation and elevation of the brand
- Gradual transition without disruption
What's included
Everything we deliver at the end of your branding project
Brand strategy
- Local visual competitive analysis
- Brand positioning definition
- Brand personality map
- Communication tone by treatment
Visual identity
- Logo in all variants (AI, SVG, PNG, PDF)
- Colour palette with HEX, RGB, CMYK and Pantone codes
- Corporate typefaces with licences
- Complementary graphic elements
Brand guidelines
- Brandbook with usage rules
- Exclusion zones and minimum sizes
- Correct and incorrect usages
- Application examples across all formats
Basic applications
- Business card ready for print
- Letterhead and official documentation
- Corporate email signature
- Social media cover designs
Our work
Dental branding projects we have delivered
Max Dental
Madrid
Complete identity for a newly opening clinic in Salamanca. Logo, colour palette, website and signage to position them as the local reference.
Clínica Dental Adeslas
Madrid
Image refresh for an established clinic aiming to attract high-ticket private patients. Modernised identity without losing brand recognition.
Clínica Dental Universitaria EDE
Valencia
Identity for a newly created university dental clinic. The challenge: turning its academic character into a positive brand differentiator.
How we work
Your dental clinic branding process, step by step
Briefing & discovery
Brand discovery questionnaire. We analyse the visual competitive landscape in your area and define the starting positioning.
Creative direction
We present 2–3 distinct creative directions, each with a moodboard, indicative colour palette and application references.
Identity development
We develop the logo and all elements in the approved direction. Final proposal presented with all variants.
Revisions
Up to 2 rounds of adjustments included. Colours, proportions, typography. Changes to creative direction carry an additional cost.
Final delivery
All files in the agreed formats, brand guidelines and applications. You receive the original AI source files to work with any supplier.
Frequently asked questions
Everything you need to know about dental branding
A complete branding project — including brand strategy, visual identity, brand guidelines and basic applications — varies in cost depending on complexity and whether naming is included. We prepare a personalised proposal within 48 hours.
Get started today
Tell us about your clinic
We will prepare a personalised branding proposal within 48 hours. No commitment required.
Request a branding quote