DIGITAL ADVERTISING FOR DENTAL PRACTICES: QUALIFIED PATIENTS
We combine Google Ads and Meta Ads so more patients in your area see your treatments, book appointments and end up in your chair.
THE PROBLEM ISN'T "RUNNING ADS", IT'S RUNNING THEM LIKE YOUR CLINIC WAS A GENERIC BUSINESS
Most campaigns for dental clinics waste budget because they are set up like you were selling T-shirts:
One ad for every treatment
implants, orthodontics, cleanings… without tailoring the message or the landing page.
Ads without segmentation
you reach people regardless of area, age or spending power.
No conversion tracking
you don't know which ad drives calls or first visits, only clicks.
No front-desk follow-up
leads come in, but no one makes sure they become appointments and treatments.
We structure advertising around the value of each treatment and the full patient journey, not just "clicks".
HOW MUCH CAN IT COST TO ACQUIRE A PATIENT BY TREATMENT?
Exact figures depend on your city, competition and website quality, but these are ranges we see repeatedly in well-managed campaigns:
- Typical cost per lead
- €40–70
- Monthly investment
- €1,500–3,000
- Typical cost per lead
- €25–45
- Monthly investment
- €1,000–2,500
- Typical cost per lead
- €35–60
- Monthly investment
- €1,000–2,000
- Typical cost per lead
- €8–20
- Monthly investment
- €250–600
- Typical cost per lead
- €5–15
- Monthly investment
- €300–800
- Typical cost per lead
- €5–15
- Monthly investment
- €150–400
| Treatment | Typical cost per lead | Monthly investment |
|---|---|---|
| Dental implants | €40–70 | €1,500–3,000 |
| Invisible orthodontics | €25–45 | €1,000–2,500 |
| Smile design | €35–60 | €1,000–2,000 |
| Aesthetics / whitening | €8–20 | €250–600 |
| Dental emergencies | €5–15 | €300–800 |
| Check-up & cleaning | €5–15 | €150–400 |
Indicative data based on real campaigns from dental clinics in Spain.
EVERYTHING INCLUDED IN GOOGLE ADS AND META ADS MANAGEMENT FOR YOUR CLINIC
Structure by treatment
Separate campaigns for key treatments (implants, orthodontics, aesthetics, emergencies) so messaging, targeting and landing pages fit each one.
Advanced targeting
Define areas, radiuses, interests and profiles that match the patients you want to attract, on Search (Google) and social (Meta).
Dental-specific creatives and copy
Ads built for patients, not algorithms: clear copy that addresses fears, doubts and real patient goals.
Real tracking of calls, forms and WhatsApp
We measure calls from ads, calls from the website, forms and messages so you know which campaign and treatment drive patients.
Ongoing optimisation
Regular review of search terms, audiences, ads and budgets to cut what does not work and scale what does.
Clear report every month
Spend, leads, cost per lead by treatment and visibility into what advertising is doing for your clinic.
FROM AUDITS TO CAMPAIGNS IN DAYS
Account and situation audit
Day 1We review your current campaigns (if you have them) or analyse your clinic, area and key treatments from scratch.
Strategy by treatment
Days 2–5We define which treatments to prioritise first, with what budget and on which channels (Google, Meta or both).
Setup and creative
Week 1We build campaigns, ads and treatment-specific landing pages with the right technical tracking.
Launch and initial fine-tuning
Weeks 2–4In the first days we see which ads and audiences perform best and make the first precise adjustments.
Ongoing optimisation
Month 2+From there we maintain, refine and scale what works so you get a steady flow of new patients.
Clinics already running
profitable campaigns with Updent
“I had been running Google Ads with another agency for two years and never really knew if it was working. With Updent, by the first month I could see exactly how many calls each ad was generating and for which treatment. Implant CPL dropped from €95 to €52 in three months.”
“What surprised me most was the negative keyword list. I had never thought my orthodontics ads were showing for "dental clinic jobs". Money wasted. Since they fixed it, the traffic coming in is much more qualified.”
“The difference with Updent is that they separate campaigns by treatment. Implants has one strategy, emergencies another. The results are completely different and the budget is used much more efficiently.”
The minimum recommended budget depends on the treatment and city. For implants or high-ticket treatments in medium-sized cities, from €500–800/month in ad spend. In major cities, from €1,000/month for consistent results. We always set the budget based on your lead objectives and average ticket.
We audit your Google Ads account
with no commitment
If you already have an account, we tell you exactly what is failing and what can be improved. If you don't, we explain how to start with the minimum budget for your target treatment.
Request Free Audit→