Clínica Dental Universitaria EDE: 0 to 1,200 Visits/month
Newly established university dental clinic in Valencia that went from zero digital presence to 1,200 monthly visits in 5 months with a full digital launch.
Main result
Where the clinic was before
- 01With no website or Google listing, patients in Valencia simply didn't know EDE existed.
- 02The "university" label raised doubts in some patients about the standard of care.
- 03Local competitors had been established for years, with hundreds of accumulated reviews.
- 04The launch budget was limited, requiring prioritisation of channels with fast returns.
Clínica Dental Universitaria EDE was founded as a project linked to a dental training school in Valencia. It was a genuine clinic — qualified specialists, competitive pricing — but faced a significant challenge: launching from scratch in a market that had never heard of it, with no website, no review history, and a name that didn't immediately read as "dental clinic" to the average patient.
The challenge was to build, in record time, all the digital infrastructure EDE needed to attract local patients in Valencia — while also managing the perception of "university clinic" so it became a positive differentiator rather than a barrier.
With this diagnosis, we designed a tailored strategy to reverse the situation and build a sustainable growth system.
What we built for Clínica Dental Universitaria EDE
We designed a three-pronged launch strategy running simultaneously: a website that positioned the university ethos as a competitive advantage; Google Ads campaigns to generate first appointments while SEO matured; and a reputation-building strategy to accumulate reviews from day one.
Launch Website Highlighting the University Advantage
We built a website that turned the clinic's university background into a selling point: specialists in continuous training, up-to-date protocols, cutting-edge technology and accessible pricing without compromising quality.
- Website architecture with treatment, team and clinic philosophy pages
- Dedicated section explaining the university model as a patient benefit
- Online booking system and WhatsApp Business integration
- Equipment and facilities gallery to build visual trust
Google Ads for Immediate Patient Acquisition
We launched Google Ads campaigns from day one to capture local demand while SEO built authority. Campaigns were segmented by main treatment and geographic radius around the clinic.
- Search campaigns for "dentist Valencia", "implants Valencia" and related terms
- Ad copy highlighting the university model's value proposition: quality at a better price
- Call and form tracking to optimise towards real patient bookings
- Bid adjustments by hour and day based on peak conversion windows
Local SEO & Reputation Building
Alongside paid campaigns, we ran a local SEO strategy and set up a review acquisition system that allowed EDE to build organic credibility at pace.
- Full creation and optimisation of the Google Business Profile
- Post-treatment WhatsApp review request system with templates
- Content optimised for local keywords across Valencia and nearby neighbourhoods
- Listings in health directories: Doctoralia, Top Doctors, Yellow Pages
What the clinic achieved
Results after 5 months from launch
Five months after launch, EDE had built a solid digital presence that placed them among the most highly rated clinics in their area of Valencia. The combination of growing organic traffic and well-optimised Ads campaigns was generating a steady flow of new patient appointments.
- From zero to 1,200 organic monthly visits in 5 months from launch
- 4.9-star average on Google Maps with 68 verified reviews
- Top 5 ranking on Google Maps for "dentist Valencia" and specific neighbourhood searches
- Google Ads generated the first 40 appointments in month one at a CPL of €28
“"Opening a clinic from scratch is hard. Opening a clinic with the word 'university' in the name and convincing patients that's actually a good thing is even harder. Updent understood our project and built a strategy that worked from the very first month."”
Want to apply a similar strategy in your clinic? Tell us about your situation and we'll let you know in 30 minutes what we could achieve together.
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