Imboclinics: +280% Organic Traffic
Dental clinic group in Madrid that needed to improve organic visibility, reduce reliance on paid advertising and attract higher-intent patients.
Main result
Where the clinic was before
- 01Over 70% of new patients came from paid campaigns, creating a costly dependency.
- 02The website was not SEO-ready: slow load times, confusing architecture and thin content.
- 03Each clinic in the group competed against the others in local searches due to a lack of geographic differentiation.
- 04Without a content strategy, Google did not recognise Imboclinics as an authority in implants or orthodontics.
Imboclinics operated several clinics across Madrid and had a solid patient base, but their organic presence on Google was far too limited given the size and quality of their network. The majority of new patients came through Google Ads campaigns, resulting in a high cost per acquisition that squeezed margins.
The goal was clear: reduce dependency on paid advertising by building a robust organic channel that captured high-intent patients — particularly for implants and invisible braces.
With this diagnosis, we designed a tailored strategy to reverse the situation and build a sustainable growth system.
What we built for Imboclinics
We designed a multi-location SEO architecture to differentiate each clinic geographically, built topical authority through specialist content, and optimised the Google Business Profile for every branch.
Multi-Location SEO Architecture
We restructured the website so each clinic had its own localised landing pages, eliminating internal keyword cannibalisation and maximising the geographic visibility of every branch.
- Creation of individual clinic pages with unique content per location
- Optimisation of URLs, titles and meta tags for location-specific searches
- LocalBusiness schema markup implementation for each location
- Resolution of duplicate and thin content issues from the previous site
Treatment Authority Content
We developed a specialist content hub focused on implants and orthodontics to position Imboclinics as Madrid's reference clinic for the highest-value treatments.
- High-intent keyword research by treatment and area
- Production of 24 specialist articles on implants, orthodontics and dental aesthetics
- Optimisation of existing service pages with more comprehensive content
- Internal linking strategy to channel authority towards target pages
Google Business Profile & Reputation
We optimised all Google Business Profiles across the group and launched a review acquisition system to reinforce the local authority of each branch.
- Full optimisation of all 4 GBP profiles across the group
- Automated post-treatment review request system
- Negative review response protocol and reputation management
- Weekly GBP posts to keep profiles active and visible
What the clinic achieved
Results after 6 months of working together
In six months, Imboclinics went from generating 30% of new patients organically to 58% — a significant reduction in Ads spend with no drop in total patient volume.
- Average position of 2.3 in Google Maps for implant searches in their locations
- Website traffic grew from 1,800 to over 6,800 organic monthly visits
- Cost per lead reduced from €68 to €31 thanks to the organic/paid channel mix
- Three clinics in the group reached position 1 in Google Maps for their primary area
“"We had been spending on Google Ads for years without thinking about the long term. Updent helped us build an asset that generates patients consistently — and more cost-effectively every month. SEO is now our number one channel."”
Want to apply a similar strategy in your clinic? Tell us about your situation and we'll let you know in 30 minutes what we could achieve together.
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