José Ramón Díaz
+10 años de experiencia en Marketing y Startups especializado en el sector Salud y Dental. Ex-DR SMILE e Impress.
Sobre José
+10 años de experiencia en Marketing y Startups especializado en el sector Salud y Dental. He desempeñado puestos clave en grandes empresas, liderando estrategias de marketing y crecimiento que han transformado negocios.
En 2021, en DR SMILE, llevé a la empresa de facturar 300K € a 4M € al mes en solo un año. Este éxito no fue casualidad; logré algo similar en Impress (obviamente junto a un equipazo brutal).
Después de años muy intensos en el ámbito empresarial, decidí tomar un camino diferente y dedicarme exclusivamente a proyectos propios y a los de mis clientes. Desde entonces, he trabajado en iniciativas que me han dado libertad y me han permitido aplicar mi experiencia en un sector que me apasiona: el de la salud/dental.
Hoy, me enfoco en ayudar a clínicas, tanto locales como internacionales, a crecer de manera sostenible. Mi objetivo es claro: atraer pacientes de calidad, maximizar ingresos y posicionar a las clínicas como líderes en su mercado.
Si gestionas una clínica dental y buscas un enfoque estratégico para atraer más pacientes y aumentar tus ingresos, estaré encantado de ayudarte.
Artículos de José
33 artículosHow to attract more dental patients: the complete acquisition system
Filling a dental practice's diary in 2026 isn't one channel or one trick. It's a system: five channels working in parallel, each covering a stage of the
José Ramón DíazSWOT analysis for a dental clinic: the honest diagnosis behind every good marketing plan
A SWOT analysis is the most-used and most-misunderstood tool in dental marketing. Done well, it is the most honest diagnosis your practice can make.
José Ramón DíazOnline directories for UK dentists: how to optimise your listings
Google Business Profile, NHS Find a Dentist and review sites decide whether patients choose your practice. Here is how to optimise every listing.
José Ramón DíazEmail Marketing for Dentists: The Highest-ROI Retention Channel
Reactivate inactive patients, cut no-shows and generate predictable revenue with the 5 automated emails every dental practice needs.
José Ramón Díaz10 Common Dental Marketing Mistakes (and How to Fix Them)
The 10 dental marketing mistakes we see again and again across UK clinics, what each one costs you in lost patients, and how to fix them.
José Ramón DíazCosmetic Dentistry Marketing: How to Win Aesthetic Patients
Cosmetic dental patients have no pain and no urgency. The decision is purely emotional. Here is how to market whitening, veneers and smile makeovers in the UK.
José Ramón DíazDental Marketing Strategies That Actually Work in 2026
The dental marketing strategies that work in 2026 break the paid-ads dependency with a three-phase framework: acquisition, retention and reactivation.
José Ramón DíazFacebook and Meta Ads for dental clinics: the complete guide
Meta Ads generates latent demand for dental clinics. Which treatments work, how to segment within health restrictions, what creatives convert and how much to
José Ramón DíazGEO for dental clinics: how to get cited by ChatGPT, Gemini and AI Overviews
GEO is the new visibility race. Learn how to get your dental clinic recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews before your competitors
José Ramón DíazDental Practice Management: A Practical Guide for Owners
The fundamentals of running a dental practice in the UK: scheduling, team management, software and basic financial control that protect profit and quality.
José Ramón DíazGoogle Ads for Dentists: The Complete Guide
How to build Google Ads campaigns that bring real new patients to your dental practice: structure, keywords, budgets by treatment, metrics and the costliest
José Ramón DíazInnovative Dental Marketing Ideas for 2026
The fastest-growing UK dental practices do marketing differently. Here are the most innovative dental marketing ideas of 2026, with concrete steps you can act
José Ramón DíazMarketing for Dental Implant Clinics: The Complete Guide
How implant clinics fill their diary: a dedicated landing page, high-intent SEO and Google Ads, financing as a conversion lever, and proper tracking.
José Ramón DíazDental Clinic Interior Design: How Your Space Wins Patients
Interior design is a three-dimensional patient-acquisition tool. Learn how colour, light and layout cut dental anxiety, boost reviews and grow revenue.
José Ramón DíazDental Marketing: The Complete Guide for Clinics in 2026
A complete guide to dental marketing in 2026: the 10 channels that work, where clinics lose budget, how much to invest and how to measure real results.
José Ramón DíazHow to Improve Your Dental Clinic's SEO (Step by Step)
A practical, step-by-step SEO guide for UK dental practices in 2026, ordered by impact: Core Web Vitals, Google Business Profile, reviews, schema, content and
José Ramón DíazHow Much Does It Cost to Open a Dental Practice in the UK?
A full UK breakdown of what it costs to open a dental practice in 2026: premises, fit-out, equipment, CQC registration, working capital and how to fund it.
José Ramón DíazDental Marketing: The Complete Guide for UK Practices
How dentists and dental practices attract patients predictably, without relying only on word of mouth. A practical guide for the UK market.
José Ramón DíazThe org chart of a dental practice: roles and team structure
An org chart answers three questions that cause weekly conflict in dental practices: who decides what, who is accountable for what, and who each person turns
José Ramón DíazMarketing for Orthodontic Clinics: The 2026 Patient Acquisition Playbook
Adult orthodontics is one of the fastest-growing treatments in UK dentistry. Here is the specific acquisition strategy to fill your chairs in 2026.
José Ramón DíazHow to Build a Marketing Plan for Your Dental Practice
A dental marketing plan only works if someone executes it. The seven elements that turn a document into a system: SWOT, SMART goals, budget, KPIs.
José Ramón DíazDental Marketing Budget: How Much to Invest and Where
How much should your dental practice invest in marketing, how to split it across channels, and what you need so every pound turns into patients in the chair.
José Ramón DíazAdvertising for Dentists: All the Options
A complete, honest guide to every advertising channel for UK dental practices in 2026, digital and offline, with when each one works and when it does not.
José Ramón DíazThe Dental Clinic Front Desk: Where Marketing Wins or Loses
Your marketing builds trust, but the front desk confirms or destroys it in 90 seconds. How reception drives conversion, patient experience and revenue.
José Ramón DíazHow to reactivate inactive patients in your dental practice
Reactivating lapsed dental patients is the most undervalued growth lever in dental marketing. Here is how to segment, sequence and measure it.
José Ramón DíazSocial Media for Dental Clinics: The Complete 2026 Guide
Social media won't generate patients directly, but it builds the trust that turns searchers into first appointments. Here's how to structure your strategy.
José Ramón DíazOnline reputation for dental practices: the complete system
How to win patient reviews ethically, handle negative ones, respond well and keep the system running long term for your dental practice.
José Ramón DíazSEO for Dental Practices in 2026: The Complete Guide
How dental SEO works in 2026: AI Overviews on treatment queries, local search untouched by AI, and the strategy for each. With real UK examples.
José Ramón DíazOn-Page SEO for Dental Clinics: The 2026 Guide
On-page SEO is everything you control inside your own website. For dental clinics, getting it right matters more than in any other sector. Here is what moves
José Ramón DíazDental Practice Management Software: A UK Comparison (2026)
A practical 2026 comparison of the dental practice management software most used in UK clinics: Dentally, SOE EXACT, Carestream CS R4, iSmile and Kiroku.
José Ramón DíazHow Much Does a Dental Practice Owner Earn in the UK?
Real income figures for UK dental practice owners, split by practice size and NHS/private mix, plus the factors that decide whether a practice thrives or
José Ramón DíazHow to Open a Dental Practice in the UK: Requirements and Costs in 2026
Everything you need to know about opening a dental practice in the UK in 2026: CQC registration, GDC requirements, costs and step-by-step process.
José Ramón Díaz
SEO For Dentists: The Complete Guide to Ranking Your Dental Practice
A comprehensive SEO guide for dental practices: on-page strategies, local SEO, link building, tools and common mistakes. Learn how to rank your dental clinic on Google and attract more patients.
José Ramón Díaz